I design, sing and paint!
A hands-on creative
with 9 years UI/UX experience.
Whether it’s creating an interactive applications, or just catching the Pokémon around me, I aim for simple, intuitive solutions that will improve the lives around me. Making things in creativity, positivity and attentional will bring me satisfaction. I prefer to serve up something distinct. I have been fortunate to work with more than 30 projects. More than a designer, I see myself as a creator and conveying stories through pencil shading and photography. I drink coffee, I eat pizza. I bring creative problem-solving approach to create products and user experiences, functional applications, websites and digital interfaces that people love to use.
User Experience(UX) Design
Passionate about crafting seamless and engaging digital journeys through empathetic solutions that encompass research, wireframing, prototyping, testing, and refinement.
User Interface(UI) Design
Driven by a passion for aesthetics and usability, I specialize in crafting UI designs that strike the perfect balance between visual appeal and user-centered functionality.
Branding and Indentity
Crafting impactful brand identities that resonate, employing research, concept ideation, and brand guideline creation. Designs that show who and what you are. And why.
Animations & Interactions
Infusing micro interactions and animations to breathe life into digital experiences, enhancing usability and engagement through subtle yet impactful design elements.
A glimpse
About Myself
Believing in genuine design - I work to find creative solutions that ignite change,
lasts connection with people for a longer run.
Finished projects
Scribbled sketches
Captured Moments
Coffee Cups
Some Words About Me
My Awesome Story
I am a self-taught, creative, and ambitious IT professional technically expertised in designing advanced applications, websites, dashboards and standard-based graphic designs.
Work in company "AJIO"
April 2024 - Present
Product Designer
At AJIO, I design solutions to drive user acquisition and retention, focusing on enhancing UX and encouraging repeat purchases.
- Designed retention strategy with targeted incentives like coupons for inactive users, aiming to increase repeat purchase by ~5%.
- Designed a bra-dress tool with 60% early adoption completion, contributing to improved conversion rates.
- Reduced app size by ~15 MB by converting 600+ icons from PNG to SVG, improving performance.
- Created nudges promoting product exchanges over returns, resulting in reduced return rates, aiming to reduce ~3% in total.
Tools: Figma · Balsamiq · Zeplin · Photoshop · Jitter · Illustrator · LottieFiles · Jitter
See MoreWork in company "Zivame"
July 2019 - March 2024
UI UX Designer
At Zivame, I led UX transformations, collaborating with cross-functional teams to design impactful solutions. My work helped boost user engagement, enhancing customer experiences, and improving funnel conversions.
- Transformed Zivame’s homepage and navigation, boosting click-through rate by ~25% (33% to 41%), reducing bounce rate, and increasing first-time add-to-cart by session from 10% to 17%.
- Led cross-functional collaboration to redesign the homepage, establish branding guidelines, and align design and interactions.
- Pioneered intent-based category filters, improving mid-funnel conversion rate by ~5% (58% to 61%).
- Redesigned PDP, increasing purchase by 4.5%, adding 8000 orders per month.
- Overhauled Zivame as a multi-brand marketplace, improving order tracking screens, and enabling item-level cancellations.
- Spearheaded the design of 40+ features, focusing on usability and user satisfaction.
Tools: Sketch · Figma · inVision · Zeplin · Marvel · Principle · Jitter · ProtoPie
See MoreWork in company "myBataz S.A.R.L"
Sep 2018 - May 2019
UI UX Designer
At myBataz S.A.R.L,I led the design of a social media platform and innovative UI features to enhance user engagement. Additionally, I created an AI Brand Dashboard and a user-centric e-commerce store to improve functionality and experience.
- Designed a highly interactive social media app in 8 weeks from ideation to launch: gaining 5 lakh+ app downloads.
- Achieved 40% revenue growth in 3 months by launching key features like Bataz Finder, Custom Brand Ads, and Product Tagging.
- Conceptualized and designed a brand dashboard - a SAAS model featuring 9 modules for comprehensive brand management.
- Handled a team of 2 graphic designers to deliver Social Media Banners, Brand Identities, Emailers, and Posters.
Tools: Adobe Photoshop · Adobe Illustrator · inVision · Zeplin
See MoreWork in company "Swaaadletech Private Limited"
Feb 2017 - Aug 2018
UI Designer
At SwaaadleTech, I designed e-commerce interfaces, brand identities, and contributed to business strategy and design.
- Designed responsive single-page, multi-page, and e-commerce websites with an attractive and seamless user experience.
- Created brand identities, social media assets, emailers, and Prezi presentations to support marketing and communication efforts.
- Worked on over 15 UI projects across diverse domains, majorly E-commerce, Fintech, Edutech, Healthcare, and Construction.
Tools: Adobe Photoshop · Adobe Illustrator · inVision · Zeplin · Interaction Design
Details +Work in company "MAE Home Intelligence"
Jul 2015 - Jan 2017
UI Designer
At MAE Home Intelligence, I designed websites, brand identities, and web applications for various platforms and services.
- Designed corporate websites, brand identities, and social media posters, driving a 15% improvement in brand recall.
- Developed a web application for Radxa Rock Pro for an online video hub and food ordering system.
Tools: Adobe Photoshop · Adobe Illustrator · User Interface Design · Branding & Identity · Web Design · Graphic Design
Details +
Elevating User Engagement
Proficient in enhancing user engagement through micro interactions and animations,
I bring digital experiences to life with subtle yet impactful design elements.
By seamlessly integrating these dynamic features, I create immersive interfaces that captivate and delight users.
How I Work
My Working Process
Being a night owl, I just sit back with a cup of coffee to deliver the needs.
-
Discover & Define
01.Purpose, Goals, Target Audience and Content
Dive deep into user needs and project objectives through extensive research, forming a solid foundation for ideation. Brainstorm and sketch out initial design concepts & mapping out user flows.
-
Design & Refine
02.Plan, Sketch and Design
Conceptualize user flows, translate ideas into captivating visuals, and integrate micro interactions for an engaging user experience. Iterate based on user feedback.
-
Collaborate & Deliver
03.Test, Handover and Improvise
Work closely with developers, conduct thorough testing, and finalize designs for a seamless handoff, all while embracing continuous learning for ongoing improvement.
My creative and
logical sides
One side is creative, explosive, exciting as well as colourful.
I process information holistically.
From the other side, I am linear. I think logically and be informative
in a linear manner. I plan, order and schedule everything.
Design Skills
UX Design
UI Design
Branding
Skills
Language Skills
Tamil
English
Hindi
My Featured Projects
What I've been up to. Here's a selection of some recent work. For more up to the minute work you can visit my portfolio.
Design Portfolio
Reviews
What they are Saying
Always Spread the Love. Look what people say about me.
"Arun has designed the Brand admin dashboard for myBataz, a sheer work I have ever seen, done by a designer. The look and feel I got to witness with understanding the speciality of the design was an atmost artifact of a proper designer."
"We wanted a solution that integrated all our needs and that gave us the flexibility to implement our business to next level. He completed the migration in 2 weeks working day and night. His dedication is appreciable."
"Our website was something we avoided. Arun, not only solved the problem, but explained that the website could create and came up with a clear plan to make our site shout the loudest."
"Thank you very much for your efforts and design expertise in making our website more interesting. You deliver as promised and the website revamp came up very well. Thank you again."
"Game changer, lightbulb moment!! Arun is now a part of our business and a great friend. He has been absolutely fantastic in assisting us with managing all of our various websites and tech issues. "
Scribbles and Captures
Capture every moment as if its your last. Here's a selection of some recent scribbles and captures. For more up to the minute work you can visit my portfolio.
Graphic Portfolio
